Apple introduces the 2025 Pride Collection

Diversity, Equity, Inclusion: Apple Unveils 2025 Pride Collection for Apple Watch, iPhone, and iPad.

As Pride Month approaches, Apple has announced its new 2025 Pride Collection, designed to honor and celebrate LGBTQ+ communities worldwide. The collection includes a fresh Apple Watch Pride Edition Sport Band, a dynamic new watch face, and exclusive wallpapers for iPhone and iPad.

A Handcrafted Tribute to Individuality

The standout feature of this year’s Pride Collection is the new Pride Edition Sport Band. Featuring a vivid tapestry of rainbow stripes in varying shapes and sizes, each band is meticulously assembled by hand from individual strips of colorful material. The bands are compression-molded together, creating subtle differences between each one — meaning no two bands are alike, a thoughtful nod to the individuality and diversity within the LGBTQ+ community.

New Dynamic Watch Face and Wallpapers

Apple is also introducing a complementary Pride Harmony watch face, along with dynamic wallpapers for iPhone and iPad. The analog watch face features bold rainbow stripes that gracefully shift across the screen, dynamically forming large hour numerals as the user raises their wrist.

On iPhone and iPad, the new wallpaper responds to user interaction — the vibrant colors subtly shifting as the device is moved, locked, or unlocked. Both the Pride Harmony watch face and Pride wallpapers will be available soon via a software update with watchOS 11.5, iOS 18.5, and iPadOS 18.5.

Supporting LGBTQ+ Communities

As in previous years, Apple emphasized its ongoing commitment to LGBTQ+ advocacy by financially supporting organizations working to empower and uplift these communities globally. While Apple hasn’t listed the specific groups this year, past beneficiaries have included The Trevor Project, ILGA World, and the Human Rights Campaign.