Copilot AI Comes to Samsung’s 2025 TVs and Monitors

Samsung integrates Microsoft Copilot into its smart displays, offering voice-driven access to contextual information, entertainment, and learning tools.

Expanding AI Capabilities in the Living Room

Samsung Electronics has announced that Microsoft Copilot will be integrated into its 2025 lineup of TVs and Smart Monitors. This move builds on the company’s existing AI features, including Samsung Vision AI, and aims to enhance how users interact with content on screen. With Copilot embedded directly into the display, users can initiate queries or tasks using voice commands or remote control input. The integration is designed to simplify access to information and entertainment without switching devices.

Kevin Lee, Executive Vice President of Samsung’s Visual Display Business, emphasized the role of open AI partnerships in shaping smarter screen experiences. Copilot is intended to support a range of everyday activities, from learning and discovery to entertainment and planning. The feature will be available through Samsung’s Tizen OS interface, including the Apps Tab, Samsung Daily+, and Click to Search. These access points allow users to engage with Copilot in a variety of contexts, depending on their needs.

Conversational AI Meets Smart Display Ecosystem

Copilot’s integration complements recent updates to Samsung’s voice assistant Bixby and its contextual search tool. Within Samsung Daily+, users will find Copilot’s conversational AI available across categories such as wellness, food, and entertainment. The system responds to natural language input, offering tailored suggestions, factual summaries, and interactive learning support. Whether viewers want to identify an actor, translate dialogue, or explore a topic further, Copilot provides instant feedback on screen.

Microsoft’s David Washington described Copilot as a living room companion that enhances shared viewing experiences. The AI can help users find something to watch, answer questions, or assist with planning—all from the largest screen in the home. Samsung’s long-standing leadership in display technology positions it to deliver a seamless AI interface. By combining hardware and software, the company aims to make smart displays more responsive and informative.

Setup and Personalization Features

Copilot will be automatically available on select Samsung models starting in 2025. Users can activate the feature by pressing the microphone button on their remote and speaking naturally. For those seeking personalized responses, a QR code allows quick sign-in with a Microsoft account to enable memory and preference settings. Once connected, Copilot can deliver answers using both visual and audio formats.

The system is designed to understand a wide range of requests, from content recommendations to general knowledge queries. Its ability to respond with contextual visuals adds depth to the interaction, making it more than a voice assistant. Samsung’s approach reflects a broader trend toward integrating AI into everyday devices in a way that feels intuitive. As smart displays become more central to home life, features like Copilot may redefine how users engage with digital content.

AI in Consumer Electronics

Samsung’s integration of Copilot follows a growing industry focus on embedding AI into consumer electronics. Other manufacturers have explored similar partnerships, but Samsung’s scale and display expertise give it a unique advantage. The move also signals Microsoft’s intent to expand Copilot beyond PCs and mobile devices into ambient computing environments. As AI tools become more conversational and context-aware, their role in home entertainment and education is likely to grow.