US Holiday Shopping Hits Record High
- Summary Cyber Monday sales in the United States reached $14.25 billion, pushing total online spending during Thanksgiving weekend to $44.2 billion.
- A record 202.9 million shoppers participated, both online and in-store, reflecting strong consumer engagement.
- Analysts note that while discounts encouraged spending, many buyers remained cautious and used AI tools to compare prices.
Online and In-Store Momentum
Adobe Analytics reported that Cyber Week spending rose 7.7% compared with last year, surpassing expectations of $43.7 billion. The National Retail Federation confirmed that 202.9 million customers shopped during the five-day period, up from 197 million in 2024. In-store shopping also grew, with 129.5 million consumers making purchases, a 3% increase from the previous year. Average spending per shopper reached $337.86, compared with $315.56 last year, covering gifts, apparel, decorations, and seasonal items.
Retail Strategies and Consumer Behavior
Major retailers such as Amazon, Walmart, and Target offered broad discounts across categories to attract both affluent and budget-conscious buyers. Promotions encouraged spending but also led some customers to take on short-term debt. Analysts observed that shoppers remained careful, monitoring prices closely to avoid unnecessary purchases. The trend suggests consumers balanced enthusiasm for deals with financial caution during the holiday season.
Technology’s Role in Shopping
AI-powered tools played a growing role in helping consumers navigate sales. Chatbots assisted buyers in browsing products and comparing prices across appliances, toys, video games, and jewelry. These services provided faster access to information and helped shoppers make more informed decisions. The integration of AI into retail highlights how technology is reshaping holiday shopping experiences.
Cyber Monday has consistently been the largest online shopping day in the U.S., and this year’s figures reinforce its importance. According to Adobe, electronics, apparel, and household essentials were among the strongest categories. Analysts expect AI-driven shopping tools to expand further, with personalization and predictive recommendations becoming more common. The record turnout underscores how digital platforms and technology are increasingly central to holiday retail momentum.
