UK Secures App Store Changes From Apple and Google * Science and Technology Times

Apple and Google have agreed to introduce new transparency and fairness measures in their app stores following pressure from the UK’s Competition and Markets Authority.
The commitments aim to improve how rankings, reviews and developer data are handled, while opening more iOS features to competing apps.
Regulators view the agreement as an early milestone in a broader effort to strengthen digital market competition.

UK Regulator Reaches Agreement With Apple and Google

The UK’s Competition and Markets Authority (CMA) announced that Apple and Google will implement changes to make their app stores more transparent and predictable for developers. The regulator designated both companies as having “strategic market status” in the smartphone sector last October, giving it the authority to demand specific competition‑boosting measures. Thousands of developers rely on the App Store and Play Store to distribute their software, yet many have long complained about inconsistent review processes. The CMA said the new commitments will help ensure that rankings, reviews and developer data are handled more fairly.

Apple and Google have also agreed to safeguard information collected from developers. The CMA highlighted that both companies’ operating systems power nearly all smartphones in the UK, giving them significant influence over the app ecosystem. Developers will gain the ability to request access to more iOS features, enabling them to build competing services such as digital wallets or live translation tools. These changes are intended to lower barriers for smaller companies and encourage more innovation.

The regulator emphasized that the agreement was reached collaboratively rather than through formal enforcement. CMA Chief Executive Sarah Cardell said this flexible approach delivered faster results for consumers and businesses. She described the commitments as an “important first step” while additional measures are still under consideration. The CMA continues to examine other areas where Apple and Google may need to adjust their practices.

Commission Fees Remain a Major Point of Tension

Despite the progress, the commitments do not address one of developers’ biggest concerns: the commission fees charged by Apple and Google. These fees, which can reach up to 30% for purchases and subscriptions, have been a longstanding source of frustration. The CMA previously identified commission levels as a “key concern” in its July assessment. Many developers argue that the fees limit competition and reduce their ability to invest in new products.

The regulator said it remains focused on enabling developers to steer users toward alternative payment methods. Any changes in this area, however, must align with developments in other jurisdictions. The CMA noted that it is continuing discussions with both companies about potential adjustments. For now, the issue remains unresolved, leaving developers waiting for further clarity.

Apple and Google maintain that their existing practices are fair and transparent. Apple said it appreciated the “positive and ongoing dialogue” with the CMA and emphasized that the commitments allow it to continue advancing privacy and security features. Google stated that it welcomed the opportunity to address the regulator’s concerns collaboratively. Both companies framed the agreement as consistent with their broader goals of supporting developers and users.

The CMA’s approach contrasts with the European Union’s more aggressive stance. The EU fined Apple €500 million in April for restrictions in its App Store and has pushed for broader changes to fees and rules. Apple later proposed adjustments to comply with EU requirements. The UK’s more flexible model may lead to different outcomes as negotiations continue.

A Broader Shift in Digital Market Oversight

The CMA’s agreement with Apple and Google reflects a wider shift in how the UK regulates digital markets. The new regime aims to be more adaptable than traditional competition enforcement, allowing regulators to intervene earlier and more precisely. Cardell said the approach demonstrates the “unique flexibility” of the UK’s digital markets framework. The goal is to deliver improvements without lengthy legal battles.

The commitments are part of a broader effort to ensure that app store ecosystems remain competitive. Regulators want to prevent dominant platforms from using their position to disadvantage rivals. Ensuring fair access to operating system features is one way to support alternative services. The CMA believes that greater transparency in rankings and reviews will also help level the playing field.

Further measures are expected as the regulator continues to assess the app store landscape. The CMA has indicated that it is working on additional steps to improve the experience for developers and consumers. These may include new rules on payment systems, data access or platform governance. The agreement with Apple and Google is seen as a foundation for future action.

The regulator’s work comes at a time of increasing global scrutiny of major tech platforms. Governments worldwide are examining how app stores operate and whether current practices hinder competition. The UK’s approach aims to balance innovation with accountability, ensuring that developers have fair opportunities while users benefit from secure and reliable services.