Bing Places Moves to Bing.com with New Business Tools
- Microsoft revamps Bing Places for Business with a unified interface, improved import features, and a recommendation tool for local visibility.
Microsoft has introduced a redesigned version of Bing Places for Business, aiming to simplify how companies manage their online presence. The platform now resides under the Bing.com domain, offering a more integrated experience for listing management. Business owners can create, edit, and monitor their listings directly within Bing search and Bing Maps. This update reflects months of user research focused on improving discoverability and usability.
Insights That Shaped the Redesign
Before development began, Microsoft conducted extensive interviews with business owners to understand their needs. Feedback highlighted three recurring issues: difficulty finding the platform, a complex user interface, and time-consuming manual listing processes. These concerns led to a complete rebuild of the portal, aligning its design with other Bing services. The goal was to reduce friction and make listing management more intuitive.
Migrating the service to www.bing.com/forbusiness consolidates all business-related tools into a single, trusted domain. Users can now claim listings, update business hours, and upload photos without switching between platforms. Existing accounts and listings have been automatically transferred to the new system. The rollout will continue with additional features in the coming months to ensure full functionality.
Streamlined Imports and Listing Management
One of the most notable upgrades is the improved import process from Google. The new system preserves essential details such as business name, contact information, and operating hours more reliably. Managing listings has also become easier thanks to bulk editing options, real-time status updates, and a cleaner dashboard layout. These changes are designed to save time and reduce errors for business owners.
Alongside the platform update, Microsoft has launched a Recommendation Tool to guide users in optimizing their listings. Based on listing health and business type, the tool suggests adding missing elements like photos, website links, and social media profiles. For restaurants, it may recommend including a menu or online ordering link. This feature is especially useful for those unfamiliar with local SEO practices.
Bing Places May Soon Integrate with Copilot
Future updates will include deeper integration with Bing Maps and Microsoft Copilot, expanding the platform’s capabilities. These enhancements could allow business owners to receive AI-generated suggestions or automate routine listing tasks. Support for agencies and third-party partners is also expected to grow, making the platform more versatile. Microsoft’s continued investment signals a long-term commitment to improving local search visibility for businesses.
