Samsung Debuts Smarter Freestyle+ Projector

Samsung has introduced the Freestyle+, a new portable projector that adds AI‑driven optimization and higher brightness to its compact design.
The device aims to offer flexible viewing across a wide range of environments with minimal setup.
Its launch comes ahead of CES 2026, where Samsung will showcase the model before a global rollout.

AI Enhancements Shape a More Adaptive Viewing Experience

Samsung announced the global launch of the Freestyle+, an updated version of its portable projector designed to deliver more adaptable entertainment. The device builds on the original Freestyle’s form factor while adding improved brightness and expanded AI capabilities. Its introduction ahead of CES 2026 highlights Samsung’s focus on portable displays that adjust naturally to different living spaces. Executives describe the Freestyle+ as part of a broader effort to create screens that respond intelligently to user environments.

At the center of the device is AI OptiScreen, a system that automatically adjusts picture quality based on the projection surface and room conditions. Features such as 3D Auto Keystone correct distortion on uneven surfaces, while Real‑time Focus maintains clarity as the projector moves. Screen Fit adapts the image to compatible projector screens, and Wall Calibration analyzes surface colors or patterns to reduce visual interference. These tools aim to reduce manual adjustments and allow users to begin watching content more quickly.

The Freestyle+ also integrates Samsung’s Vision AI Companion, which combines enhanced Bixby with partner AI services. This platform supports more conversational interactions with on‑screen content. It is designed to make navigation and control more intuitive across different viewing scenarios. Together, these AI features position the Freestyle+ as a more responsive portable display.

Samsung emphasizes that the device is intended for a wide range of environments. Its ability to adapt to walls, corners and textured surfaces expands the number of usable projection spaces. The company sees this flexibility as essential for users who move between rooms or travel frequently. The Freestyle+ aims to simplify these transitions through automated adjustments.

Portability and Brightness Designed for Everyday Use

The Freestyle+ maintains the compact cylindrical design of its predecessor, making it easy to carry between rooms or take outside the home. Its 430 ISO Lumens output nearly doubles the brightness of the previous model, improving visibility in typical indoor lighting. This enhancement is intended to make everyday viewing more consistent without requiring a darkened room. The device’s lightweight build supports casual use across different parts of a home.

A 180‑degree rotating design allows projection onto walls, ceilings or floors without additional mounting hardware. This flexibility enables users to set up viewing angles that suit different activities throughout the day. The projector’s design encourages spontaneous use rather than fixed installation. Samsung positions this as a key advantage for users who want adaptable entertainment options.

The Freestyle+ is built to function without external devices. Access to Samsung TV Plus, OTT partners and Samsung Gaming Hub allows streaming and gaming directly from the projector. This integration reduces reliance on separate hardware and simplifies setup. The device is intended to support on‑the‑go entertainment without requiring a traditional home theater environment.

Audio is delivered through a built‑in 360‑degree speaker designed to fill a room despite the projector’s compact size. Q‑Symphony compatibility enables synchronized playback with Samsung soundbars for a more layered soundstage. This feature allows users to expand audio performance when desired. The combination of portability and integrated sound aims to support a wide range of viewing contexts.

Positioning Ahead of CES 2026 and Global Rollout

Samsung plans to showcase the Freestyle+ at CES 2026 in Las Vegas from January 6–9. The event will serve as the device’s first major public demonstration. A phased global rollout is scheduled for the first half of the year. This timeline aligns with Samsung’s broader strategy of introducing new display technologies at CES before expanding availability.

The company is positioning the Freestyle+ as part of its evolving approach to portable entertainment. AI‑driven optimization and increased brightness reflect ongoing efforts to improve usability in non‑traditional viewing environments. These updates aim to address common limitations of portable projectors, such as setup complexity and inconsistent image quality. Samsung expects the Freestyle+ to appeal to users seeking flexible, lightweight display options.

The device’s design suggests a focus on casual and mobile viewing rather than dedicated home theater setups. Its ability to project at various angles supports a wide range of use cases. Samsung’s integration of streaming and gaming services further expands its functionality. The Freestyle+ is intended to serve as a multipurpose entertainment device rather than a single‑purpose projector.

Looking ahead, Samsung may continue refining AI‑based display technologies across its product lines. The Freestyle+ demonstrates how portable devices can benefit from automated optimization tools. As AI becomes more central to consumer electronics, similar features may appear in future models. CES 2026 will likely highlight how these trends are shaping the next generation of display products.